Overview

A digital innovator shows how we can thrive in the new technological age.

When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light as an innovative way to turn learning on its head.

This radical experiment is at the heart of Davidsons inspiring new book. Using cutting edge research on the brain, she shows how attention blindness has produced one of our societys greatest challenges while we have all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas from schools with curriculums built around video games to companies that train workers using virtual environments will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.

Author Information

Timothy Ferris is the author of a dozen books, among them Seeing in the Dark, The Whole Shebang, and Coming of Age in the Milky Way, which was translated into 15 languages and named by The New York Times as among the leading books published in the twentieth century. Called the best popular science writer in the English language by The Christian Science Monitor and the best science writer of his generation by The Washington Post, Ferris has received the American Institute of Physics prize and a Guggenheim Fellowship, and his works have been nominated for the National Book Award and the Pulitzer Prize.

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